Ebook: The Dreaded Exit
We've been hard at work putting together our first ebook, The Dreaded Exit: Why Customer Retention is Broken and How Machine Learning is Fixing it. Download here
About this Ebook
Retention is the ability to keep existing customers. It’s also a process—a set of activities and actions that businesses take to reduce the number of customer cancellations. And for most businesses, retention is broken. Here’s the good news: It doesn’t have to be this way. Thanks to new advancements in machine learning, businesses can now retain cancelling customers and improve retention rates by as much at 80%.
As the subscription business becomes more competitive, companies need every advantage they can muster. If you’re ready to dive deep into a topic that most of your competitors will gladly gloss over, then this ebook is for you. Download here
Ebook Chapters
-The Underrated Value of Retention and Churn
-Why Customer Retention is Broken
-Reinforcement Learning and Smart Retention
-Using the Bellwethr Retention Engine
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