Explain It Like I'm 5

While we won't really explain it like you would with a 5-year-old, we will explain some of the terminology in a way that a non-technical person could find meaningful.

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A/B Testing or Split Testing

Agent, Engine, or Bot

Automated Optimization

Automatic Experience Optimization

Breakpoint

Conversion Rate

Customer Acquisition Cost or CAC

Customer Churn

Customer Experience

Expected gain

Experience Receipt

Explore & Exploit

Features

Gradient descent

Integrated Feedback Loop

Intelligent Process Automation or IPA

Involuntary Churn

Learning Rate

Loss function

Machine Learning

Multi-armed Bandit

Offboarding

Personalization

Prescriptive Analytics

Proactive Support

Reacquisition

Recommender System

Reinforcement Learning

Retention

Reward Function

Supervised Machine Learning

Win Back