Bellwethr Insights

Why Every Business Needs a Win-Back Strategy

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For subscription and DTC businesses, churn is a fact of life. Unfortunately, many companies don&…

The Chime: Turkey Edition

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Haven't subscribed to The Chime yet? No worries, we're sharing it here so you don't miss out on …

The Ultimate Customer Retention Resource Roundup

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Many growth-minded leaders believe that optimizing the customer experience means adher…

Machine Learning for Growth Hackers

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Supervised Learning vs. Unsupervised Learning vs. Reinforcement Learning

Subscription …

Ebook: The Dreaded Exit

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We've been hard at work putting together our first ebook, The Dreaded Exit: Why Custome…

The Dreaded Exit: Hostage Holding vs. Surrender

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The web and the subscription business model are like cheese and wine, a Shackburger and crinkle-…

Introducing Explain It Like I’m 5

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Data mining, gradient descent, contextual bandit, and heuristic search techniques. Any idea what…

The Personalization Misnomer

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In the world of sales & marketing, it’s par for the course to live in a state of feign…