Bellwethr Insights

Ebook: The Dreaded Exit

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We've been hard at work putting together our first ebook, The Dreaded Exit: Why Custome…

The Dreaded Exit: Hostage Holding vs. Surrender

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The web and the subscription business model are like cheese and wine, a Shackburger and crinkle-…

Introducing Explain It Like I’m 5

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Data mining, gradient descent, contextual bandit, and heuristic search techniques. Any idea what…

The Personalization Misnomer

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In the world of sales & marketing, it’s par for the course to live in a state of feign…