Explain it like I'm 5

While we won't really explain it like you would with a 5-year-old, we will explain some of the terminology in a way that a non-technical person could find meaningful.
.

Customer Lifecycle Graph

Customer Lifecycle Graph

View
Win Back

Win Back

View
Supervised Machine Learning

Supervised Machine Learning

View
Reward Function

Reward Function

View
Retention

Retention

View
Reinforcement Learning

Reinforcement Learning

View
Recommender System

Recommender System

View
Reacquisition

Reacquisition

View
Proactive Support

Proactive Support

View